• by September 10, 2004

The first annual Advertising Week in New York City starts Sept. 20.

There are tons of events, and at least some of them are sponsored by MediaPost and our partners. We want you to know about them, in case you don't already.

Two events:Interactive Advertising World, (Sept. 20 & 21) and Forecast 2005, (Sept. 22); and two awards shows: Online Media, Marketing and Advertising Awards, (Sept. 21) and the Creative Media Awards, (Sept. 22).

We'll spare you the gory details, but if you really want to learn more, click on the links above. In a nutshell, IAW, which MediaPost is jointly producing with the Interactive Advertising Bureau, will tell you everything you ever wanted to know about online marketing and media - and in only two days.

As for Forecast 2005, well it's just that, a forecast about 2005. Actually, it'll be a lot of forecasts about ad spending across the major media in 2005. It'll also be an opportunity to watch a bunch of industry heavyweights attempt to: a) understand MediaPost's inscrutable "resolves" (think outrageous theses on hallucinogenic drugs); and b) actually try to answer them. That'll be worth the price of admission alone. And if you're a qualified media planner or buyer at a major ad shop or advertiser, the price will be just your time.

Now about those awards shows. Well, we figured there weren't enough of those in the ad business and that Madison Avenue had a hankering for not just one but two more. We also figured we'd schedule them during a week when ad folks didn't have enough things to choose from, say schmoozing with Mayor Bloomberg and the Pillsbury Doughboy at his honor's reception for Advertising Week at Gracie Mansion. Or raving with the Coppertone Girl to the sounds of closet rockers during Madison Avenue's Battle of the Bands at Irving Plaza.

But if celebrating outstanding online and traditional media campaigns is your thing, then you definitely won't want to miss these shows. The Zen-like sounding OMMAs (yep, we actually had a committee to think that one up), of course will honor the best of the online advertising world, while the Creative Media Awards (we didn't have a committee for that, so we're just calling them the CMAs) will showcase the most creative media campaigns of the past year.

For more information, check out today's MediaDailyNews where we have a "Must-Attend" event schedule for Advertising Week, New York.

Good Day!