• by Gavin O'Malley , Staff Writer @mp_gavin, April 30, 2013

Pinterest continues to get tons of love at MediaPost’s Search Insider Summit, this week. Sitting on the “Guerrilla Marketing” panel, Jonathan Mendez, CEO of ad-tech startup Yieldbot, said the pic-centric social network is currently driving “way more” referral traffic than even Facebook. “People are posting to their boards [and] we’re able to see the traffic from pins back to original pages, and then click paths from there,” Mendez explained. “It’s a great window into interest … that business has exploded.” What’s more, “There’s tons of keyword data on Pinterest,” Mendez added. In all fairness, however, the CEO said his company is particularly focused on the women’s lifestyle arena, i.e., Pinterest’s sweet spot.