• May 1, 2013

Digital media buying platform The Trade Desk today announced the addition of video RTB capabilities to its platform. The platform will be integrated with measurement companies Nielsen, Vizu, and comScore as well as video ad exchanges such as SpotXchange, BrightRoll, Adap.TV, and Google. 

"Video is the future, and that's why we're fully integrated as a company and technology,” stated Jeff Green, The Trade Desk's founder and CEO. He also added that "[t]he linear television and digital viewing worlds are colliding…."