Inch by inch, various
aspects of mobile payments are moving forward.
Just over the last few days, a series of small, individual announcements have been made by different mobile payment entities.
of these are earth shattering by themselves, it strikes me that taken together they provide an indicator of the day-by-day progress being made in the general area.
- Square updated its
register app to simplify the payment process for retailers, mainly targeted to restaurants. The fine-tune lets restaurateurs customize orders at the counter before sending them to the kitchen and add
customer name or number on each kitchen ticket.
- PayPal introduced its new Log In With PayPal that allows consumers to use their PayPal account, including billing and shipping
information, all of which can be enabled on mobile sites. The idea is that consumers need only remember their PayPal username and password for different retailers, a tip toward the one-tap buy.
Through Discover, PayPal is moving into acceptance by more than 2 million merchant outlets by the end of this year.
- Snapfinger, the restaurant industry mobile-based commerce
platform, launched on-premise, self-checkout and a mobile payment app called Snapfinger Mobile Payment. The system integrates with retailers’ point of sale systems. Diners can pay via mobile,
using credit cards, branded store cards, prepaid cards and even PayPal or Google Wallet.
- Isis, the mobile payment venture of AT&T, Verizon Wireless and T-Mobile, introduced
loyalty tie-in and rewards for purchases at vending machines. When consumers pay at the machines using their mobile wallets, they receive rewards, such as a free product from that vending
- PayAnywhere partnered with the school parent group PTO Today, to allow members to accept credit and debit card payments for events like fundraisers, auctions and group
dues directly from their smartphones and tablets
These aren’t banks or credit card companies, but they are facilitating mobile payments. In essence, they’re re-engineering
consumer payment behavior, which will be a lengthy process.
They are converting one person by one payment at a time.
mCommerce Summit Update: Alliance Data, Pandora, Bank of America, Giant Eagle, Point Inside, Catalina coming. June 16-19, in Kohler, WI. Check it out here: The agenda.