To ensure its products are getting enough play in internet searches made by potential new vehicle buyers, Nissan cut the prices on seven of its 18 products in the U.S. “In some of
the customer searches we may not appear,” said Jose Munoz, Nissan’s head of sales and marketing for the Americas. “This is an indication that we certainly want to be on the shopping
list and we want to be considered by as many customers as possible.”
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