• by David Goetzl , May 2, 2013

At the Email Insider Summit on questions of accomplishments over the past year, Katherine Youngblood of InterContinental Hotels Group said adding an element of dynamic content into emails was a proud moment. That came in the form of a countdown clock in emails that helped move some expiring inventory. Also, IHG added opportunities for customers to offer reviews of their stays.

Drew Price of IGN/ZiffDavis said in order to reduce churn on a subscription service, emails were sent out reminding customers that ther service comes with no ads.

Barnes & Noble's Alison Aguiar said she's proud of helping the company achieve its holiday sales goal. Things weren't looking good, but the email department was called in and helped drive the needed dollars.