Speaking about the use of mobile for acquiring email sign-ups, Greg Martz, dir. of strategic business at Motley Fool, said marketers should keep in mind that mobile users are
extremely task-oriented, so offers should be tailored accordingly. In that vein. Motley Fool won’t offer a free newsletter on on a broad topic like cloud computing, but one specific to a certain
company or “ticker” symbol that it knows a reader is interested in. If the subject matter is too general, “folks aren’t going to give us their e-mail address,” he
said.