• by David Goetzl , May 2, 2013

Relevancy has been a buzzword in email marketing forever. So, Motley Fool's Greg Martz has a suggestion to change the terminology: go with the maxim "make it personal."

“We're all sick and tired of saying relevant,” he said at the Email Insider Summit.

As for Motley Fool's email list, it sure sounds like one other companies might envy. Martz said they're “highly motivated and they want content they can use that is actionable.”