- Adweek, Friday, May 3, 2013 11 AM
Eddie Bauer, which has been redefining itself since emerging from bankruptcy in 2009, tapped Publicis Seattle as its new lead creative agency after a review. In 2012, Bellevue,
Wash.-based Eddie Bauer spent nearly $3 million in measured media spending, according to Nielsen. Carbondale, Colo.-based Backbone Media will continue to handle media and PR for Eddie Bauer and Eddie
Bauer First Ascent.
Read the whole story at Adweek »