Picking up on Morgan Stewart’s teenager email spike, Email Insider Summit opening keynoter Chirs Miller, Chief Digital Officer of Draftfcb, began his presentation this morning with a mock
text banter between “email and mobile.”
Nevermind that neither is a persona, and one is a mode of communicating, while the other is a communications platform
and devices, Miller sort of pulled it off.
“First I thought I would imagine what if email and mobile were texting each other,” he explained, adding,
“What they say?”
“Email would say, ‘Wassup? Just when people starting caring about me again, you come along?’”
“What it really means is there’s this interesting connection happening and they really can be best friends,” he concluded of the relationship between email
and mobile, which makes me wonder exactly how SMS feels about that?