A top tech marketer asked before the conference: there's buzz about multi-channel marketing, but is anyone actually succeeding in doing it?
A panel on the topic is being moderated by
Silverpop's Loren McDonald -- attending his 13th Email Insider Summit (he says back then email was spelled with a hyphen).
Forget "multi-channel" or "cross-channel," there is a hot buzzword
"omni-channel" emerging, which means communciate with a "seamless consumer experience" that works across multiple touchpoints, McDonald said.