You probably won't hear about the politics of data-driven marketing on "Morning Joe," but it's increasingly critical in the email marketing industry. Oracle's brilliant Dennis Dayman, who recently
made a lobbying trip to Washington, was to moderate a panel on the issue, but is suffering from allergies, so the Direct Marketing Association's equally astute Stephanie Miller has stepped in at the
Email Insider Summit.
Miller muses that some politicians aren't using or don't understand social media, but want to regulate it on the privacy front. There's a disconnect there.
Message
Bus executive Len Shneyder says: "They're thinking of it in terms of paper and it's not."
(Outside the U.S. and on a separate issue, regulations on privacy vary by market and Shneyder says
global marketers need to get up to speed there.)