Interpublic Team Lands Zurich, McCann Serves As Lead
- by Joe Mandese @mp_joemandese, May 3, 2013
In a holding company-level deal, Zurich Insurance Group has named a consortium of Interpublic shops as its new global marketing agency.
The roster includes a
"network leadership team" led by McCann Worldgroup, including McCann Erickson, MRM and UM.
"The assignment will be led by McCann Worldgroup and covers advertising, media
and digital/interactive marketing services across Zurich’s segments and geographies," Interpublic said in a statement, adding that the team will provide "unified
