Commentary

DMA Official: We'll Be 'Dead In The Water' If Privacy Proposals Pass

In case there was any doubt, Stephanie Miller of the Direct Marketing Association made clear that the trade group doesn't like some of the privacy proposals floating on Capitol Hill. “We'd all be dead in the water if some of this stuff gets passed,” Miller said this morning.

One concern in particular centers on Federal Trade Commission recommendations regarding data brokers. Miller says that the FTC's language is so broad that proposals could encompass a host of marketers, and not just the Axcioms and Experians of the world.

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