- Here Are The Ways Brands And Publishers Are Coming Out Ahead During COVID
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
Our virtual events have been a mother lode of information on h ...
- Brooklinen Says Testing, Learning, Small Steps In Email Personalization Really Add Up
Show Daily, Nina Lentini - Thursday, July 9, 2020
Find the right message, and target consumers based on what they're looki ...
- 'You Can Lay Your Head At Any Hotel ...'
Show Daily: Videos, Staff Writers - Monday, December 16, 2019
But can you take a tour of the art IN the hot ...
- Meet AmFamMary, 38, Midwestern Mom Of 3
Show Daily: Videos, Staff Writers - Monday, December 16, 2019
AmFam's Bethany Harrington says of the chat bot, "Sixty-four percent of a ...
- When You're Mattel, You Bet You Vet Data
Show Daily: Videos, Staff Writers - Monday, December 16, 2019
With CCPA looming largely, Mattel's Neil Gogate has a hate/love relationship wi ...
- After Chobani Got Its Email Act Together ... Boom!
Show Daily: Videos, Staff Writers - Monday, December 16, 2019
Chobani's Lexi Sigesmun blew 'em away on Tuesday at our Email Insid ...
- Never Mind Privacy Laws, How About Multi-member HH?
Show Daily: Videos, Staff Writers - Monday, December 16, 2019
1800-Contacts' Scott Cohen described several email segments and life cycles, including in-marke ...
- When Your Mistake Makes National News For Days
Show Daily: Videos, Staff Writers - Monday, December 16, 2019
Chester Bullock, director, marketing technology, The RentPath Network, who had a whopp ...
- Caesars' Chris Jenner Bets On Data-Driven Email Strategy
Show Daily: Videos, Nina Lentini - Monday, December 16, 2019
"One of our challenges is that we have middle data in audien ...
- Personalization At Madison Square Garden Starts Early
Show Daily: Videos, Staff Writers - Monday, December 16, 2019
The engagement marketing manager said MSG is trying to enrich its email ...
- Push Notification Gets GasBuddy Users' Attention
Show Daily: Videos, Staff Writers - Monday, December 16, 2019
GasBuddy decided to offer flash sales on gas or Deal Alerts ...
- 1 Million Floating Emails ... Then Open Rate Plunged
Show Daily: Videos, Staff Writers - Monday, December 16, 2019
Talk about rock bottom! And such a nice brand, too. Scott's Mirac ...
- Reports! What Are They Good For? Absolutely ...
Show Daily: Videos, Staff Writers - Monday, December 16, 2019
Sonia Williford-Gill, Manager, CRM, 7-Eleven, cautioned against set-and-forget triggers. At 7-Eleven, s ...
- GasBuddy's One-to-One Messaging In The Right Lane
Show Daily, Nina Lentini - Wednesday, December 11, 2019
Our last day of Email Insider Summit began with a slew ...
- Making It To The Inbox: A Story About Deliverability
Show Daily, Nina Lentini - Wednesday, December 11, 2019
Talk about rock bottom! And such a nice brand, too. Amanda Scarnechi ...
- Routine Maintenance: Innovative Fixes
Show Daily, Nina Lentini - Wednesday, December 11, 2019
Just as one goes to the dentist for regular check-ups, so shou ...
- Data Vetting 2020: Acquisition, Privacy, Hygiene
Show Daily, Nina Lentini - Tuesday, December 10, 2019
With CCPA looming largely, Mattel's Neil Gogate has a hate/love relationship wi ...
- There's Something About Mary - A Not So Virtual Chat
Show Daily, Nina Lentini - Tuesday, December 10, 2019
Meet Mary. She's 38 and a Midwestern mom of three. She ...
- How Do You Get Parents Obsessed? Give 'Em Chobani Swag!
Show Daily, Nina Lentini - Tuesday, December 10, 2019
Lexi Sigesmund, Senior Manager, Digital and Content Strategy, Chobani, blew 'em aw ...
- What's the Content Strategy? Parse, Manage, Deploy
Show Daily, Nina Lentini - Tuesday, December 10, 2019
When your business is selling subscription contacts, you face a set ...
- Caesars Entertainment Bets On Data-Driven Email Strategy
Show Daily, Nina Lentini - Monday, December 9, 2019
"One of our challenges is that we have middle data in audien ...
- 360-Degree Personalization Is a Strategy, Not a Tactic
Show Daily, Nina Lentini - Monday, December 9, 2019
Madison Square Garden's Tom Dinneny says the company can pivot more quick ...
- That 'I'll Never Do That Again' Panel
Show Daily, Nina Lentini - Monday, December 9, 2019
Everyone on the ever-popular "how I screwed up an email" panel h ...
- Q&A With Marcus Hotels CMO Erin Levzow
MediaPost Connect, Nina Lentini - Wednesday, November 27, 2019
We're going to hear how Marcus Hotels gives its guests tours ...
- GDPR For Email Marketers: Complicated By Different Definitions
Show Daily, Wayne Friedman - Tuesday, April 24, 2018
Stronger personal data protection laws are on their way, with some especial ...
- Email: Attribution: Not Fair?
Show Daily, Wayne Friedman - Monday, December 5, 2016
Is attribution not fair for email marketers? Speaking at MediaPost's Email Insid ...
- Universal ID: Your email just isn't enough for marketing
Show Daily, Wayne Friedman - Monday, June 6, 2016
Universal ID -- a better iteration of email when it comes ...
- What's The Best Way To Measure The Value Of Return Path Data?
Show Daily, Joe Mandese - Wednesday, December 9, 2015
What's the best way to balance between optimum deliverability and optimum complian ...
- Email marketing -- and big expensive entrees
Show Daily, Wayne Friedman - Tuesday, December 8, 2015
Think about email marketing, like a big varied expensive menu at ...
- This Headline Is A Blast (Here's Why)
Show Daily, Joe Mandese - Tuesday, December 8, 2015
That's because I know very little about you, the readers, other th ...