David Grocer, a PaperStyle.com executive, is kicking off the third day of the Email Insider Summit with a keynote addressing behavioral targeting.
With PaperStyle a small company,
conference moderator Morgan Stewart of Trendline Interactive says Grocer will present PaperStyle as a "David & Goliath" story. (Good line.)
Grocer is a former Procter & Gamble and Park
'N Fly executive, who joined PaperStyle, a family-owned online invitation retailer, about 18 months ago.
PaperStyle has done email blasts and moving to upgrade personalization with its
messaging.
What is behavioral targeting? Triggered emails (based on) an indidvual's behavior.
On marketin automation, Grocer notes his company works with Whereoware. The agency has
found that open rates and time spent on email and other metrics go up with automated targeted emails versus email blasts.