Now for the finale, the last panel in the Email Insider Summit. Panelists are charged with summarizing what they learned and suggesting what they can put in place Monday morning based on their
takeaways.
Among the panelists, three are first-time Summit attendees. The fourth, StrongMail's Kara Trivunovic, says this is her 11th gathering.
AccuData Integrated Marketing's
Raquel Stark says her company traditionally has been in direct mail, but it has expanded and moved aggressively into the digital arena. She says the conference has helped her appeciate that email
should be a conversation, not push marketing simply plugging a sale.
Ron Blum of Care.com says "mobile first" is a key takeaway -- even more than he expected. He said a meeting is already
scheduled for Monday morning to figure out how to overhaul the email program to make it more mobile-friendly.
Brinker International's Christopher Kopenec says the conference has offered
validation about opportunities with Facebook custom audiences. It can help with taking your existing email groups and using that as inclusionary or exclusionay on Facebook. There are opportunities
with segementation on social media.