• by David Goetzl , May 4, 2013

At the Email Insider Summit, Rapleaf CEO Phil Davis says he's taking away from the conference that companies that have succeeded with content or working with a performance marketer or in any other arena all use data really well. Of course, Rapleaf is in the data business.

Brinker International's Christopher Kopenec says in the restaurant industry he feels confident about how his bussiness is doing with email, but listening to execs from industries, he realizes there is more room for growth and data offers all kinds of opporunties still to be mined. One of Brinker's brands is Chili's.

Scott Roth of ExactTarget says emailers are struggling with scale and how to make interactions work widely. It's easy to think about an individual consumer, but how to interact with people successfully by the millions remains challenging.

Trendline Interactive's Morgan Stewart says emailers are indeed tired of hearing the word relevant. But it's at the heart of the industry and shouldn't be forgotten because it's a way to remember marketers need to relate to customers.