Google has released an application programming interface (API) to help brands create live streaming content on YouTube, which in aggregate gets more than 1 billion unique visitors every month. The YouTube Live platform give brands the ability to embed real-time code for a range of video qualities to support many devices and networks. The bandwidth makes adjustments, so viewers see the highest-quality stream their network supports. DVR-like controls allow viewers to pause, fast forward, and rewind during a live stream. Read the article here.