Interpublic Team Lands Zurich, McCann Serves As Lead
- May 6, 2013
In a holding company-level deal, Zurich Insurance Group has named a consortium of Interpublic shops as its new global marketing agency. The roster includes a "network
leadership team" led by McCann Worldgroup, including McCann Erickson, MRM and UM. "The assignment will be led by McCann Worldgroup and covers advertising, media and digital/interactive marketing
services across Zurich’s segments and geographies," Interpublic stated.
