Brennan Carlson, SVP of products and strategy at Lyris, has outlined six different factors that he thinks email marketers need to be thinking about when considering the future of email. One of
those is that email will become a location-based marketing channel. "For example, by creating check-in programs, promoted via email, it presents the opportunity to cross-promote other goods and
services based on where the subscriber is located," he writes in an opinion piece in Direct Marketing News.
Read the whole story at Direct Marketing News »