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The Future of Email Marketing Will Include Location-Based Marketing: Lyris Exec
- Direct Marketing News, Thursday, May 9, 2013 2:12 PM
Brennan Carlson, SVP of products and strategy at Lyris, has outlined six different factors that he thinks email marketers need to be thinking about when considering the future of email. One of those is that email will become a location-based marketing channel. "For example, by creating check-in programs, promoted via email, it presents the opportunity to cross-promote other goods and services based on where the subscriber is located," he writes in an opinion piece in Direct Marketing News.
