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Marketers Must Think Quality Vs. Quantity

It's becoming more difficult to produce great content and apps that consumers want. More than 60% of apps in the Apple App Store have never been downloaded and of those that have, one in four are abandoned after their initial use, according to New Relic. There are more than 1.5 million apps available in the Apple App Store and Google Play, giving consumers an almost unlimited amount of options to choose from. This video offers a lot of great advice, but you can skip to 0:49 to get the best tips from this clip. View the content here.

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