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How To Avoid Cart Abandonment

Q1 2013 ecommerce sales grew 13% year-over-year to $50.2 billion, according to comScore. But believe it or not, several factors still stop consumers short from clicking on the "buy" button  -- such as when they optimize the site to rank high in search results, or click through to the landing page, but stop short of converting. Bryn Adler provides insights on how to make consumers fall in love with their products. He steps through four experiences and how to fix them to reduce the number of visitors who abandon their cart. Adler details improvements of up to 5% in overall conversion rates as a result of using these tips. Read the article here.

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