Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a new partnership between the Web portal and the microblogging service.
“As users explore our nearly endless stream of content, we will seamlessly include relevant and personalized Tweets alongside stories from Yahoo and our other sources. With this greater breadth of compelling content, we’re excited to give our users even more opportunities to learn and connect,” stated Yahoo CEO Marissa Mayer in a blog post today.
The infinite-scrolling news feed aggregates articles from around the Web across categories such as local, entertainment and sports, along with newly launched in-stream ads.
Yahoo didn’t indicate how tweets will be chosen, but the rollout on the desktop and mobile will take place over the next few days.
Like other content in the news feed, tweets will be more customized to a user's interests the more he or she interacts with Yahoo.com. A Yahoo spokesperson also said Promoted Tweets won't appear in the feed.
Yahoo and Twitter previously partnered in 2010, adding tweets to search results and real-time Twitter updates across different Yahoo properties, including news, finance and entertainment. The deal also allowed users to update their Twitter status and tweet Yahoo content through their Yahoo accounts.