• by Joe Mandese  @mp_joemandese, May 17, 2013

"comScore provides us and our clients with capability and flexibility for a future where integration from multiple data streams and media convergence driven by mobility and social come center stage,” VivaKi’s Starcom MediaVest and Zenith Optimedia units said in a joint statement explaining why they will now use comScore’s ratings as their “go to market” currency.