New Cracker Jack’D in town isn't your grandfather’s caramel-covered popcorn snacking food. The rebranded and remodeled Cracker Jack’D, a division of PepsiCo’s Frito-Lay, has signed deals with hip-hop musicians Macklemore & Ryan Lewis, uber-automotive design firm West Coast Customs, and actress Ashley Tisdale, who is on the cover of the current Maxim magazine – to tout a new line of flavors.