• by Wayne Friedman , Staff Writer, May 20, 2013

Content, engagement, real-time, data. Who owns it? 

"There isn't a single owner... marketing should be leading the strategy," says Michael Cascio, senior vp of strategy, 140 Proof Jamie de Guerre, VP Product, Topsy, in speaking at the OMMA Social event. 

"All of these services are house with the brand," says James Kolstad, director, mobile & emerging media of USA Network.

"The line between marketer and publisher is disappearing," says Matt Wurst, director of Digital Communities, of 360i.