Around the Net
Amazon Changes Media Agencies
- Advertising Age, Monday, May 20, 2013 3 PM
Amazon awarded IPG’s Initiative its global media account, following a review. WPP’s Mindshare previously handled the work. WPP’s MEC handles digital work, which was not involved in the review process. According to Ad Age, “The move to shift agency accounts also comes as the company gets more aggressive in the digital media and consumer electronics business. Amazon recently announced plans to launch a set-top box for Internet streaming over TV, as well as plans for its own smartphone.”
