How is TD Bank’s new campaign doing? (The one it launched last New Year’s Eve named “Bank Human Again,” which includes advertising, public relations, a micro-site, social
media and hyper local videos on Google+.) "It’s doing well, really well,” Vinoo Vijay, CMO of TD Bank, told OMMA Video attendees on Tuesday. Well, there you have it. Regarding the
campaign’s Google component, Vijay said: “I hate the fact that you see some angry users’ comments or nothing [when you search for TD Bank]. Now, when users search for us, they see
our narrative.” Asked when the bank’s video investments are wasted on the young – or, at least, don’t resonate with older consumer – Vijay said: “The use of video
… I certainly don’t see as restrictive to younger audiences.”