Commentary

Are Content Aggregators Eating Creators' Lunch?

As more aggregators (think Google) get into content production, “Are content creators screwed?” Ashkan Karbasfrooshan -- head of video producer WatchMojo.com -- and a panel moderator at OMMA Video, wants to know. Not at all, insists Laura Lee, director and head of entertainment east partnerships at YouTube. “I don’t think there’s been a better time to be a content creator … Digital has been (an) equalizing factor.” Seeming to agree, Adam Winer, editorial director at Fuse Networks, said: “One of the opportunities that [has bee] created by this is a whole new breed of programming.” Aggregator or programmer, “In a world of a gazillion choices, it’s really the big brands that are going to cut through,” said Rachel Webber, head of business development at Rovio.

advertisement

advertisement

Next story loading loading..

Discover Our Publications