As more aggregators (think Google) get into content production, “Are content creators screwed?” Ashkan Karbasfrooshan -- head of video producer WatchMojo.com -- and a panel moderator at
OMMA Video, wants to know. Not at all, insists Laura Lee, director and head of entertainment east partnerships at YouTube. “I don’t think there’s been a better time to be a content
creator … Digital has been (an) equalizing factor.” Seeming to agree, Adam Winer, editorial director at Fuse Networks, said: “One of the opportunities that [has bee] created by this
is a whole new breed of programming.” Aggregator or programmer, “In a world of a gazillion choices, it’s really the big brands that are going to cut through,” said Rachel
Webber, head of business development at Rovio.