• by Mark Walsh , May 21, 2013

On hand for the afternoon keynote at OMMA Video is Chris Needham, VP, Digital Marketing, Fidelity Investments. He starts by explaining the investment giant has tried everything when it comes in-banner video but it just hasn’t paid off. An experiment with allowing users choose their own ad video went over well with people, but simply wasn't scalable. He noted that pre-roll ad delivers 5 to 8 times the engagement as in-banner, so from now on the company is sticking with in-stream video for digital video advertising.