I’m not entirely sure what the whole backstory was, but Chris Needham, VP-digital marketing at Fidelity Investments just showed the most delightful online video that has helped Fidelity
brand itself with consumers.
The video essentially features Depression-era Fidelity customer Miriam explaining why she saves, including so she could go skydiving at her
now advanced age. Can’t really explain why it’s so adorable, but I recommend you watch it.
The amazing part is that, as sentimental as it is, the video was
produced by Vice, a pretty edgy content brand.