In the market for a video agency capable of creating ads that are as sharp and to-the-point as they are easily produced and inexpensive? Then consider Conscious Minds, a small shop based out of Pasadena, California. At OMMA Video on Tuesday, Chris Needham, Fidelity Investments’ VP of digital marketing,
gave a ringing endorsement of the agency. A new spot that Conscious Minds made for Fidelity features video footage from a street-level ATM, which plays some funky music -- funky enough to get
customers dancing and smiling -- before dispensing their money. Entertaining, no doubt, and -- at a cost of just $20,000, according to Needham -- a great deal for Fidelity.