Auto-play digital commercials aren't in particularly good favor among
digital video consumers -- or unknowing marketers.
Some of these
auto-play commercials look like pre-roll advertising and are packaged with real pre-roll ads, sometimes without marketers knowing.
TubeMogul started up a site called "fakePreRoll. com" a year ago -- which was forced down later -- to help sift through what is real and what isn't, says Brett Wilson, co-founder/chief executive officer of TubeMogul, speaking at the OMMA Video event.
Wilson: "Buyers have a right to know what they are buying."