In an on-stage interview at OMMA Mobile, John Trimble, chief revenue officer at Pandora, said the company believes building its service into cars is a big part of its future.
“If think of listening to music, 50% of all radio listening happens in the car,” he said. “So that’s what you go at. That’s what makes the business.” He noted
Pandora has been working with all the auto manufacturers for the last five or six years to integrate the online radio experience into vehicles.
“Having a more easy flow functionality in the car is soemething we’ve staked our growth on in the future,” he said. While he said it seems like every third TV ad is
featuring Pandora as a buying feature, it does take some time to create sale in the build and sales cycles in the auto world. “We’ve got an awful lot of ground work to do before that
becomes a reality on the ground,” he said.