Commentary

Skippable Ads for Pandora?

by Wayne Friedman , Staff Writer, May 22, 2013

Asked about whether Pandora would ever consider skippable ads, John Trimble, the company's chief revenue officer, speaking at the OMMA Mobile at Internet Week event, said not just yet.

"We continue to look at it," he said. "We just scratching the surface. I feel we are in second gear trying to evangelize how to interact with mobile. That feels more like fourth or fifth gear."

Trimble said Pandora sponsors have wanted to buy the "thumbs up", "thumbs down" activity consumers use on the music platform, whether that could be adapted for their ads.

Ultimately, Trimble said: "Anytime you can create a value exchange for the consumers, it's unique."

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