• by Mark Walsh  @markfwal, May 22, 2013

Responding to OnSwipe CEO’s Jason Baptiste declaration that “apps are bullshit,” Seth Rogin, VP of advertising at The New York Times, said the company doesn’t make a judgment between the two platforms, providing options for wherever users want to be. “The behavior is going to drive what we do, not just the creative tools,” he said, on an OMMA Mobile panel on Wednesday. Tracey Weber, head of Internet and mobile banking at Citi, offered that brands and publishers need to start designing browser based experiences for tablets and touch-based interaction. “We’re thinking a lot about that at Citi,” she said.