Migrating from desktop to mobile: What gets left behind

Does migration from desktop to mobile change the nature of content?  One thing for sure: There are limited insights. 

For example, Ken Burbary, chief digital officer of Campbell Ewald, speaking at OMMA Mobile, says when it comes to looking at some mobile data -- like Facebook "likes" -- the site doesn't really tell marketers much. 

"I'd like to see analytics improve -- and to compare and contrast with tablet and desktops."

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