Around the Net

Welcome Emails Average 50% Open Rate: MarketingSherpa

Transactional emails have an average open rate of around 50%, according to metrics from MarketingSherpa. In an opinion piece on, Chris Hexton, co-founder of email services company Vero, points out that newsletters only have a 20% open rate, making transactional emails 100% more effective than newsletters on average.

Read the whole story at Marketing Land »

Next story loading loading..