Commentary

'Permissions Are The New Patents'

I'm pretty sure that's what I heard, and I think it was Nada Stirrat, EVP-Chief Revenue Officer of Axciom, who said it as a I was meandering through the crowd in the back of the room at OMMA DDM this morning. It's a great line, whoever said it on the "Big Data and the Modern Brand Marketer" panel being moderated by Activate Founder Michael Wolf, and extremely apt is this era of "Big Data," and bigger concerns over consumer data privacy. By extension, it means the most valuable intellectual properties today are not registered with the government, but with consumers themselves.

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