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Twitter Streams Network Fare With "Amplify"

Twitter on Thursday unveiled a new way for TV networks to broadcast real-time video on the popular platform. Twitter Amplify, so-called, represents the company’s “latest push in its bid to cozy up to Madison Avenue and the world of big-budget advertising, by tapping more into the kind of mainstream mediums where advertisers like to spend their money,” TechCrunch writes. Launch partners include BBC America, FOX, Fuse and The Weather Channel.


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