• Search Engine Watch, Friday, May 24, 2013 1:35 PM

Amanda Massello believes the value of title tags is understated. She points to ecommerce businesses that have begun to differentiate themselves within the search engine results pages to gain more clicks from competitors. She suggests viewing title tags as another marketing platform to convey offers and details on sites to reinforce the brand's value. It's in the marketer's best interests to review keyword placement, free shipment and other offers, and emphasize niche categories to bring consumers to the site. Read the article here.

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