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Email Is Still the Most Effective Marketing Tactic: Listrak

Email is the most effective marketing tactic, according to 55% of the marketing professionals who were interviewed for a recent Listrak study.  In addition, according to MarketingSherpa's Email Marketing Benchmark Survey from 2013, 71% of b-to-c email marketers said that growing and retaining subscribers was a goal over the next year in order to help increase ROI. 

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