FedEx delivers packages, parcels and logistical solutions to businesses and customers worldwide. But as Seth Fishbein, marketing specialist advisor-sports marketing for the company,
explains in this Q&A, FedEx also delivers its message via alliances in sports that include being a sponsor of the NFL; naming rights to Robert Griffin III's home turf, FedEx Field; the FedEx Cup
and the FedEx Racing Team with top driver Denny Hamlin.
Read the whole story at NYSportsJournalism.com »