Despite Yahoo’s best efforts to become something fresh and new, the company remains every bit the “Web portal,” Wired writes. “It’s becoming increasingly clear that [CEO Marissa Mayer] is broadening, not narrowing, Yahoo’s scope, cementing its once passé reputation as the original internet ‘portal.’” What’s more, “Yahoo’s mission creep is a useful case study in why web companies like Google and Facebook continue to grow their functionality and why startups keep selling to the seemingly bloated leviathans.”