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Why The Next Generation Of Search Ads Contain Video Under CPE Model
- ClickZ, Wednesday, May 29, 2013 1:26 PM
After hearing Neal Mohan, Google's vice president of display advertising, talk about media sold on a cost-per-engagement (CPE) basis, Kevin Lee began thinking about engagement and video in the search engine results page (SERP), and decided that in the future marketers can expect to bid on video ads as a swap-in for product listing ad images. He provides insights on how it might work. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.