Around the Net
Responsys Rolls Out New Toolset Pushing Beyond Email
- B-to-B, Wednesday, May 29, 2013 10:08 PM
Marketing technology services company Responsys introduced a new cloud-based marketing service last week, in a move expand its business beyond its email service provider roots. Responsys' new Interact Marketing Cloud helps marketers create marketing programs that incorporate demographic, campaign response, behavior, social and preference data into a single campaign management tool.
