Around the Net Sees Increase Conversions with New Cart Abandonment Emails, a dog products e-commerce company, introduced a new abandoned shopping cart tactic to its email marketing program back in March and is seeing good results. The company sends emails to customers that have added items to their online but leave the site without completing the transaction. They send the emails an hour after the customer has disappeared. These emails are driving an increase in conversions. The company  reported this week that 14% of consumers that open the abandoned cart email message click through and revisit the site and 12% of those who click through complete their purchase.

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