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McDonald's: Back To Burgers

McDonald's would love to project a healthier image to consumers, but one tactic for achieving that -- salads -- aren't big sellers. Setups like Bacon Ranch and Southwest with Crispy Chicken are only 2% to 3% of U.S. restaurant sales. Said CEO Don Thompson at an investor conference, “I don’t see salads as being a major growth driver in the near future.” He said the company may push hamburgers and chicken sandwiches as veggie platforms. 

Read the whole story at Bloomberg »

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